A firm supplies products and services to a wide variety of industries with varying requirements for responsiveness and reliability. Many customers across these industries are not satisfied with the firm's ability to meet the lead time and on time delivery requirements. Which of the following tools is most appropriate for the firm to use to improve customer service?

Question

A firm supplies products and services to a wide variety of industries with varying requirements for responsiveness and reliability.  Many customers across these industries are not satisfied with the firm's ability to meet the lead time and on time delivery requirements.  Which of the following tools is most appropriate for the firm to use to improve customer service?

Quizplus · Accepted Answer

Market segmentation allows the firm to categorize its customers based on their specific needs and requirements, enabling it to tailor its services to improve responsiveness and reliability for different customer groups.

A Firm Supplies Products and Services to a Wide Variety