A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan?

Question

Quizplus · Accepted Answer

The channel segmentation strategy would best support this plan as it involves different pricing strategies for different distribution channels, such as retail stores and online platforms. By charging more at retail locations, the company can generate higher profits through the physical store channel while still offering lower prices through its website to attract online customers.

A Company Plans to Maximize Profitability by Charging More for Its