A company's decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?

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Lifetime customer value (LCV) is a metric that allows a company to calculate the net present value of the profit expected from a customer over the entirety of their "lifetime" as a customer. By charging different prices to different market segments, a company can maximize its overall LCV by adjusting prices to align with each segment's willingness to pay, resulting in higher profits in the long run. The other metrics listed, IRR, NPV, and ROI, are generally used to evaluate the financial performance of projects or investments, but do not directly relate to pricing strategies.

A Company's Decision to Charge Different Prices for the Same