A main benefit of using customer relationship management (CRM) is:

Question

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The main benefit of using customer relationship management (CRM) is identification of customers with high lifetime value, which means identifying customers who are likely to make repeat purchases and generate more revenue for the company in the long run. While on-time delivery and minimizing product returns are important aspects of customer satisfaction, they are not the main benefits of using CRM. Finding new markets for existing products and services is a marketing strategy that is not necessarily related to CRM.

A Main Benefit of Using Customer Relationship Management (CRM) Is