It is most appropriate to measure spending per customer as a proportion of profitability during which of the following phases of a supplier/customer relationship?

Question

Quizplus · Accepted Answer

Measuring spending per customer as a proportion of profitability is most appropriate during the customer retention phase. This is because a company wants to retain profitable customers and measuring spending per customer helps to identify which customers are contributing the most to the company's profitability.

It Is Most Appropriate to Measure Spending Per Customer as a Proportion