A Firm Produces Goods That Are Subject to Frequent Customer

A firm produces goods that are subject to frequent customer design changes. The products are sold to a few distributors who sell to a large number of retailers. In this situation, which of the following represents the best approach for which the firm should produce those goods?

A) Using a push strategy to replenish the distributors
B) Using a pull strategy based on retailer sales
C) Using a push strategy based on retailer sales
D) Using a pull strategy to replenish the distributors