A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?

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The firm is engaged in market segmentation, which involves identifying groups of customers based on similar characteristics and desires. This allows the firm to tailor their products and services to meet the specific needs of each segment, improving customer satisfaction and potentially increasing sales. Customer differentiation involves creating unique experiences for individual customers, order winner segregation involves identifying the key factors that differentiate the firm from competitors, and channel definition involves choosing and managing distribution channels.

A Firm Has Identified Groups of Customers Based on Specific