A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment. Which of the following approaches would be most appropriate?

Question

Quizplus · Accepted Answer

Conducting a market research project would be the most appropriate approach for identifying the requirements of the end customers for each market segment. This would involve gathering data on customer behavior, preferences, and needs through surveys, interviews, and other research methods. Analyzing buying history and asking direct customers may provide some information, but market research offers a more comprehensive and accurate understanding of customer requirements. Sending samples of potential future products to final customers may be useful for testing and validation purposes, but it would not necessarily provide insight into the specific requirements of each market segment.

A Manufacturer of Plastic Components That Are Sold Either Directly