Which of the following actions typically would be the first step in implementing the philosophy of customer relationship management?

Question

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The first step in implementing the philosophy of customer relationship management is creating a customer-centric organization, where the focus is on meeting the needs and wants of customers. This involves a cultural shift within the company towards prioritizing customer satisfaction and loyalty. Without this foundation, other steps such as developing customer segments or selecting an IT solution may not be effective.

Which of the Following Actions Typically Would Be the First