Zippy manufacturers pens in the U.S. Zero Point, Zippy's latest ball point pen, is three months old and yet to grab a significant market share. Since the demand for ball point pens is high, Zippy believes that Zero Point will benefit from increased advertisement and promotions. Zippy's marketing strategies are aimed at increasing the market share of Zero Point, significantly, during the current quarter. In this scenario, Zero Point is a _____.

Question

Quizplus · Accepted Answer

Zero Point is a new product for Zippy and has not yet established a significant market share. Therefore, it is a question mark in the BCG matrix, which represents a product with high market growth potential but low market share. Zippy's marketing strategies aimed at increasing the market share signify their efforts to turn Zero Point into a star in the future.

Zippy Manufacturers Pens in the U