_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

Question

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Informational appeals provide factual knowledge about the product or service, highlighting its key benefits and encouraging consumers to evaluate the brand favorably based on those benefits. Push and pull appeals are related to promotional strategies, emotional appeals focus on triggering emotions, and mass appeals are targeted at a large audience without an individualized message.

_____ Appeals Help Consumers Make Purchase Decisions by Offering Factual