Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.

Question

Quizplus · Accepted Answer

Sophia is conducting ethnographic research, which involves immersing oneself in the culture and environment of a particular group to gain a deeper understanding of their behaviors, beliefs, and attitudes. In this case, Sophia is staying with families to better understand their food tastes, cooking methods, and family culture.

Sophia, a Market Researcher at Contell Foods, Is Tasked with Assessing