BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

Question

Quizplus · Accepted Answer

The service that BrewCraft is primarily selling is the experience that customers have at its beer gardens, which includes the ambiance, atmosphere, and customer service. While the beer and the concept of a beer garden are important elements of this experience, they are not the primary service being sold. The fact that the ingredients are locally and sustainably sourced is a feature of the product, but not the main service. The use of social media is a marketing channel used to promote the service, but not part of the service itself.

BrewCraft Beer Is a Microbrewery That Sells Its Beer at Its