At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?

Question

Quizplus · Accepted Answer

Prospecting is the stage in the CRM process where a company seeks to identify and qualify potential new customers. Additionally, it is also the stage where an organization looks for ways to upsell and cross-sell products to existing customers to increase their value to the company. Therefore, option B is the best choice.

At Which Stage in the Customer Relationship Management Process Would