Which of the Following Factors Would Be Most Critical to Consider

Which of the following factors would be most critical to consider early when contemplating a conversion of a "brick and mortar" retail business to an e-business?

A) What changes to the customer database are likely and what the ramifications of those changes are II. What image our new faceless organization will provide to the buying public III. Should IT be outsourced? IV. What internal impacts will the change from a personal service orientation to a transaction-processing orientation have on the workforce we employ and the technology approach we select?
B) III only
C) I, II, and IV
D) I and IV only
E) III and IV only