The first step in a successful customer satisfaction program is to:

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The first step in a successful customer satisfaction program is to get management commitment to a focus on customers. Without top management's support, customer satisfaction efforts are unlikely to be taken seriously throughout the organization. Once management commits to focusing on customer satisfaction, a plan can be developed to identify and meet customer needs, hire and train qualified staff, and develop strategic partnerships with key customers.

The First Step in a Successful Customer Satisfaction Program Is