Benchmarking Might Be Defined as Any of the Following EXCEPT

Benchmarking might be defined as any of the following EXCEPT:

A) A process for rigorously measuring your performance versus the best-in-class companies.
B) A standard of excellence or achievement against which other similar things must be measured or judged.
C) Comparing the performance of one company to a set of standards and then to another's performance.
D) The search for best industry practices that lead to superior performance.