A behavior analyst responsible for the evaluation of a behavior change program has been unable to get others to collect data on the targeted behaviors. The others involved, including other service providers, are relying on personal anecdotes and questionnaires to evaluate the effectiveness of the program. The primary consumer reports satisfaction with the results so far. To evaluate the program, the behavior analyst should:

Question

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The behavior analyst should obtain data on the targeted behaviors in order to properly evaluate the effectiveness of the behavior change program. Relying on personal anecdotes and questionnaires is not a reliable or valid method for evaluating behavior change programs. The satisfaction reported by the primary consumer is also not a sufficient measure of the program's effectiveness. Without data on the targeted behaviors, the behavior analyst cannot determine if the program is actually producing behavior change or if the observed changes are due to other factors. Conducting formal interviews or checking the reliability of the questionnaire's information may provide additional information, but data on the targeted behaviors is the most critical piece of information needed for evaluation.

A Behavior Analyst Responsible for the Evaluation of a Behavior