Which of the following BEST describes an ethnographic study?
A) A study which uses prototype graphical screens to demonstrate a user requirement.
B) A study of users in their workplace undertaking representative simulated scenarios.
C) A study where the analyst spends an extended period of time in the target environment.
D) A study which ensures that the needs of a wide range of ethnic groups are considered.

Question

Quizplus · Accepted Answer

An ethnographic study involves the analyst spending an extended period of time in the target environment, observing and interviewing individuals to gain an understanding of their culture, behavior, and practices. Option A describes a prototype test, option B describes a usability study, and option D refers to ensuring inclusivity and diversity, which may be important but is not specific to ethnographic study.

Which of the Following BEST Describes an Ethnographic Study