In which of the following circumstances do buyers have high bargaining power?
A) When available sources of supply are available and easy to find.
B) When the cost of a product or service is low.
C) When switching costs are high.
D) When the supplier brand is powerful.

Question

Quizplus · Accepted Answer

Buyers have high bargaining power when there are many suppliers available, which creates competition and gives buyers the ability to choose from multiple options. This means that suppliers must offer competitive pricing and terms to win business, giving buyers more power in negotiations.

In Which of the Following Circumstances Do Buyers Have High