ChemCo Ltd has initiated a project to consider changes in its pension scheme. Paul works in the marketing department and is enrolled in the pension scheme. He has been invited to attend a pension scheme project session designed to elicit requirements, understand opinions on the level of service, and consider how it could be improved in the future. On arrival at the session, Paul recognizes people from other departments, who are all customers of the pension scheme. In which type of session is Paul about to participate?
A) Activity sampling
B) Focus group
C) Scenario analysis
D) Workshop

Question

Quizplus · Accepted Answer

Paul is about to participate in a focus group session, as he has been invited to provide his opinion on the current pension scheme and how it can be improved in the future. The presence of other customers from various departments indicates that the session is designed to elicit a range of opinions and requirements rather than being a workshop or scenario analysis session, which are generally more focused and have a specific agenda. Activity sampling also involves observing and gathering data on various activities, and it does not seem applicable in this scenario. Therefore, the best choice is B - Focus group.

ChemCo Ltd Has Initiated a Project to Consider Changes in Its