Which of the following is TRUE of factors that determine changes in attitudes?

Question

Quizplus · Accepted Answer

Research consistently shows that the communicator's expertise and trustworthiness are related to the impact of a message. The more trustworthy and knowledgeable the communicator appears to be, the more likely their message will be effective in changing attitudes. A and B are both incorrect; two-sided messages can be more effective than one-sided messages in certain cases, and fear can be an effective persuasive tool if used appropriately. D is also incorrect as there is evidence suggesting gender differences in persuasibility, with women generally being more easily influenced than men.

Which of the Following Is TRUE of Factors That Determine