A marketing manager is trying to decide which of four potential selling prices to charge for a new product. The state of the economy is uncertain and may show signs of recession, growth or boom. The manager has prepared a regret matrix showing the regret for each of the possible outcomes depending on the decision made. 11ec37eb_8ba9_6803_97b9_c9e171e1b4ec__00 If the manager applies the minimax regret criterion to make decisions, which selling price would be chosen?
A) $40
B) $45
C) $50
D) $55
Correct Answer:
Verified
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