Ben Has Reviewed Surveys from a Selected Pool of Potential

Ben has reviewed surveys from a selected pool of potential site visitors. What should he do first with this valuable information?

A) Design navigation schemes to direct visitors to promotional pages.
B) Populate a database with information about prospective customers for a targeted e-mail campaign.
C) Create a set of user behavior scenarios to use in a "bottom-up" approach to site design.
D) Establish a page layout template that enables visitors to easily scan for content that interests them.