Easymake Corp.developed a new Web design software to build Web pages for its clients.However,Easymake soon realized it could make more money by selling this software to those who wish to quickly build Web pages to sell their products.Which of the following would be the most appropriate strategy for Easymake?
A) It should not sell the Web design software as it will give rise to competition on the Internet.
B) It should become a licensor of the new Web design software.
C) It should become a licensee of the new Web design software.
D) It should make the Web design software available to users as open source software.

Question

Quizplus · Accepted Answer

By becoming a licensor, Easymake can earn revenue by licensing the software to different individuals and organizations for a fee. This would allow them to generate more revenue and expand their business.