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ErgoWorld Inc

Question 32

Multiple Choice

ErgoWorld Inc.manufactures office furniture.The company is considering adopting a modular production system.A modular system would offer greater value to ErgoWorld if:


A) most customers are likely to agree on a single product configuration.
B) its customers prefer to upgrade their products by replacing their entire system.
C) its customers are willing to pay a premium price for extreme customization and personalization.
D) its customers have heterogeneous demands that need to be met in a cost-effective way.

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