Bundling products together can offer firms the advantage of switching costs.

Name: Bundling products together can offer firms the advantage of switching costs.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

Bundling products together can create a situation where customers are less likely to switch to a competitor because it would mean giving up the entire bundle, not just one product. This results in switching costs for the customers and can give firms an advantage in retaining customers.

Bundling Products Together Can Offer Firms the Advantage of Switching