Companies that buy manufacturer's products in bulk and then resell them (often in smaller or more diverse bundles)to other supply channel members are referred to as _____.
A) wholesalers
B) manufacturers' representatives
C) retailers
D) value-added resellers

Question

Quizplus · Accepted Answer

Wholesalers purchase goods in bulk from manufacturers and then sell them to retailers, who then sell to the end-consumer. They often provide added services such as storage, delivery, and credit to retailers. Manufacturers' representatives are hired by manufacturers to sell their products to wholesalers and retailers, but they do not purchase and resell the products themselves. Retailers sell directly to the end-consumer, and value-added resellers are a specific type of wholesaler that adds additional value to the products they sell, such as customization or installation services.

Companies That Buy Manufacturer's Products in Bulk and Then Resell