When Green Water Publication publishes professional books,it donates or sends a number of these new books to university libraries and professors.Which of the following strategies is the firm using to accelerate distribution?
A) Bundling relationship
B) Product modularity
C) Sponsorship
D) Consignment arrangement

Question

Quizplus · Accepted Answer

The firm is using sponsorship strategy to accelerate distribution by donating or sending a number of their new books to university libraries and professors. This helps in creating brand awareness and expanding their customer base.

When Green Water Publication Publishes Professional Books,it Donates or Sends