Is this how you should approach a customer who makes purchasing decisions using total cost of ownership (TCO)? Solution: Calculate ROI without NPV because this customer does not care about present value.

Question

Quizplus · Accepted Answer

Total cost of ownership (TCO) considers all costs associated with a purchase over its lifetime, including present value. Ignoring NPV would not align with a TCO-focused approach.

Is This How You Should Approach a Customer Who Makes