One common reason an advertiser may optimize a campaign is to:
A) Ensure conversion tracking is working properly.
B) Improve return on investment (ROI) of the campaign.
C) Improve the quality of landing pages that receive traffic from the campaign.
D) Appear in both the natural search results and sponsored listings.

Question

Quizplus · Accepted Answer

Advertisers often optimize campaigns to improve the return on investment (ROI), ensuring that the money spent on advertising yields the best possible financial returns.

One Common Reason an Advertiser May Optimize a Campaign Is