If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
A) $0.51
B) $0.5
C) $1
D) $1.01

Question

Quizplus · Accepted Answer

The maximum CPC you would need to pay is just one cent more than the next highest bid, which is $0.50, so you would pay $0.51.

If You've Set a Maximum CPC Bid of $1 for Your