All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?
A) $1
B) $1.01
C) $0.50
D) $0.51

Question

Quizplus · Accepted Answer

In a typical auction-based ad system, you pay just enough to beat the next highest bid. Therefore, you would pay $0.51, which is one cent more than the next highest bid of $0.50.

All Other Things Being Equal, If You've Set a Maximum