Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A) Site overlay report
B) Funnel visualization report
C) Top exit pages report
D) Top landing pages report

Question

Quizplus · Accepted Answer

The Funnel visualization report in Google Analytics helps identify where visitors drop off in the conversion process, allowing Henry to see where he might be losing potential customers.

Henry Has Been Running Google AdWords for the Past Six