Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
A) Increase the ad's cost per impression bid
B) Increase the ad's cost per click bid
C) Change her ad to an image ad
D) Change the destination URL of her ad

Question

Quizplus · Accepted Answer

Increasing the ad's cost per click bid can help improve the ad's position and ensure it appears on the first page of search results, addressing the issue of the bid being below the first page bid estimate.

Martha Has Created Two Ads Through Google AdWords