Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?
A) Phrase match keyword targeting
B) Negative match keyword targeting
C) Broad match keyword targeting
D) Exact match keyword targeting

Question

Quizplus · Accepted Answer

Phrase match keyword targeting allows ads to show for searches that include the exact phrase or close variations of the exact phrase, ensuring relevance while allowing some flexibility.

Beth Is New to Google AdWords and She's Creating a New