What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
A) The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
B) The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
C) The advertiser pays for a click on an ad with CPC bidding, and pays for a video ad impression with CPV bidding.
D) The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

Question

Quizplus · Accepted Answer

CPC bidding involves paying for each click on an ad, while CPV bidding involves paying when a user watches a video ad.

What's the Difference Between Cost-Per-Click (CPC) Bidding and Cost-Per-View (CPV)