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You've Found That Most of Your Customers Initially Learned About

Question 280

Multiple Choice

You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?


A) First Interaction attribution model
B) Last Non-Direct Click attribution model
C) Linear attribution model
D) Position Based attribution model
E) Last Click attribution model

Correct Answer:

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