Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Question

Quizplus · Accepted Answer

Analyzing the Device Category can help determine if the bounce rate is higher on mobile devices, which might indicate issues with the mobile site. The Landing Page dimension can identify if specific pages are causing users to leave immediately. The Campaign dimension can show if certain ad campaigns are attracting the wrong audience or leading to irrelevant landing pages.

Scenario: the Google Merchandise Store Recently Launched a Mobile Responsive