What is an attribution model in Google Analytics?
A) the set of rules that determine which AdWords ads are credited with a conversion
B) the set of rules for assigning sessions to new vs returning users
C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
D) the set of rules for assigning specific interest categories
Correct Answer:
Verified
Q378: What reports would you use to determine
Q379: What is a benefit of using Google
Q380: The Google Analytics SDK or tracking code
Q381: Adding filters to a view in Google
Q382: Auto-tagging is a feature that is used
Q383: Google Analytics can identify that two sessions
Q384: Why can AdWords clicks sometimes differ from
Q385: Segments are subsets of your Analytics data.
Q386: When a report is based on data
Q388: What is an assisted conversion?
A) When one
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