If a film is called a "tentpole," it means that the film

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A "tentpole" film is one that is expected to make a significant amount of money at the box office, with the goal of supporting other films that may not generate as much revenue. It is called a "tentpole" because it holds up the tent (i.e. the studio's financial stability). This term is commonly used in the film industry to describe blockbuster movies that are expected to be major hits.

If a Film Is Called a "Tentpole," It Means That