Manufacturing companies that buy the rights to use a film's characters,title,or images on their products are engaging in

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When a manufacturing company buys the rights to use a film's characters, title, or images on its products, this is referred to as merchandising. The company is seeking to capitalize on the popularity of the film and its characters, leveraging their appeal to sell more products. This is a common practice in the entertainment industry, particularly with children's movies and TV shows, where characters often become popular and lend themselves well to marketing and merchandising opportunities.

Manufacturing Companies That Buy the Rights to Use a Film's