In preparing the sales budget, management should consider:

Name: In preparing the sales budget, management should consider:
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Question

Quizplus · Accepted Answer

To prepare an accurate sales budget, management needs to consider both external variables such as customer tastes, preferences, and market trends, as well as internal variables such as advertising expenditures, pricing strategies, and sales force capacity. Ignoring either external or internal factors can result in an unrealistic and ineffective sales budget.

In Preparing the Sales Budget, Management Should Consider