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Hyunwoo Believes That Image-Oriented Ads Will Be More Persuasive for Individuals

Question 39

Multiple Choice

Hyunwoo believes that image-oriented ads will be more persuasive for individuals concerned with the way they appear to others, whereas ads that stress product quality will be more effective for individuals who are less concerned with their public image.This belief represents the intersection of what two fields of study?


A) Social psychology and clinical psychology
B) Social psychology and cognitive psychology
C) Social psychology and personality psychology
D) Social psychology and sociology

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