Pettit and Sivanathan (2011)found that if people experienced threat to self-esteem, they were more likely to make a status-driven purchase with credit.This sort of study is part of the newly emerging field of

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The study discussed in the question involves understanding how people's behavior is affected by certain psychological and emotional factors, specifically the desire to maintain self-esteem. This falls under the realm of behavioral economics, which examines the intersection between psychology and economic decision-making. Social neuroscience pertains more to studying brain activity during social interactions, multicultural research involves studying cultural differences and similarities, and embodied cognition is the concept that the body influences the mind's perception and understanding of the world.

Pettit and Sivanathan (2011)found That If People Experienced Threat to Self-Esteem