The desire to reduce cognitive uncertainty, which heightens the importance of first impressions, is called

Name: The desire to reduce cognitive uncertainty, which heightens the importance of first impressions, is called
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Need for closure is the desire to reduce uncertainty and ambiguity, leading individuals to seek out information that will provide closure and make decisions quickly. This heightens the importance of first impressions as they can provide a sense of closure and reduce uncertainty.

The Desire to Reduce Cognitive Uncertainty, Which Heightens the Importance