A manufacturer's rep can sell one single product line,or can sell for non-competing companies (also known as "principals").What would be the main advantage for the manufacturer's rep of selling multiple product lines?
A)The manufacturer's rep would then become a "one-stop shop" for that industry,and would be able to leverage interest in one product line to sell more of others to the same customers.
B)The manufacturer's rep would sell fewer of each type of product but more products overall,thereby carrying less risk if the economy starts to soften.
C)The principals would give the manufacturer's rep a higher commission because the rep was carrying products from multiple principals,and they would feel the need to compete with each other for the rep's loyalty.
D)The principals would monitor the manufacturer's rep's sales closely to make sure the rep was not selling more of other product lines and neglecting theirs.
E)The principals would be able to sell their product through many different manufacturer's reps in the same geographic area.

Question

Quizplus · Accepted Answer

Selling multiple product lines allows the manufacturer's rep to become a one-stop shop for customers, which can lead to increased sales of all product lines. The rep can leverage customers' interest in one product line to sell more of others to the same customers.

A Manufacturer's Rep Can Sell One Single Product Line,or Can