While eating may satisfy a functional need, Lucia's Italian Restaurant features gurgling fountains, live music, Baroque paintings, and lush gardens to stroll while you wait. Which of the following needs is also satisfied while eating at Lucia's?
A) Physiological needs
B) Rational needs
C) Hedonic needs
D) Social needs
E) Motivational needs

Question

Quizplus · Accepted Answer

This describes how retailers create a stimulating experience to encourage consumers to take a break and enjoy their experience at the place of business which supports the hedonic need.

While Eating May Satisfy a Functional Need, Lucia's Italian Restaurant