Gabriella needs copper wire to make hanging candle lanterns out of antique glass canisters. Based on her previous craft projects, she feels she would find this particular type of wire at Michael's, a large arts and crafts store. Gabriella is relying on a(n) ________ source for her buying situation.
A) rational information
B) internal information
C) primary data
D) motivational data
E) selective data

Question

Quizplus · Accepted Answer

Internal sources are information in a customer's memory, such as names, images, and past experiences with different stores. The major source of internal information here is the customer's past shopping experience.

Gabriella Needs Copper Wire to Make Hanging Candle Lanterns Out