Offering a range of fair trade merchandise supports the idea of ________, which is used to increase the chances of customers visiting the retailer after inclusion in the consideration set.
A) adding benefits
B) increasing beliefs about the store's performance
C) increasing customers' importance weights
D) market segmentation
E) composite segmentation

Question

Quizplus · Accepted Answer

Offering fair trade merchandise is a benefit that is important to consumers who are concerned about the welfare of people in less developed countries.

Offering a Range of Fair Trade Merchandise Supports the Idea